UX Portfolio
Kind: A Personalized AI Knowledge-base Platform
I partnered with tech startup Synsira from concept to launch of Kind, an AI desktop app for making sense of large data collections. I proposed and owned end-to-end research driving strategy, allowing Synsira to differentiate their product in the crowded AI market. Research included concept testing and user testing to iteratively refine features, particularly AI interactions.
AREA: Speed to Market for Industry Training Products
I ran scrappy user research supporting AREA (Albert Real Estate Association) in rapidly designing and launching a new member training experience, achieving speed to market after a gap emerged. With a tight timeline, I advocated for agile user testing bringing quick design improvements. Since launch, AREA’s training has become the most popular choice for real estate pre-licensing in Alberta.
CERIC: Industry-wide Research Driving Content Platform Design
CERIC, a national career development non-profit, needed a solution that would make 20 years of resources across 7 channels readily accessible to its audience. To get there, I led my team through mixed-methods research and a UX audit capturing key insights on audience needs and current engagement across all channels to inform a strategic blueprint. With strong uptake, the platform now serves as a key source of revenue.
BC Dairy: Hybrid Resource Hub to Build Public Trust
Facing limited capacity, BC Dairy needed a way to transition educator training and resource ordering to an online platform. I ran stakeholder workshops and province-wide surveys to capture their org requirements and user requirements, leading to resource hub prototypes and holistic technical recommendations for LMS deployment. Since launch, the resource hub has been widely adopted and significantly reduced workloads for BC Dairy staff.
UBC: Generative Research Steering AI Writing Agent Design
With the rise of LLM’s, there is an increasing need to understand how AI agents can be designed to match the personal values and needs of users performing tasks like UX writing. Partnering with KEIT and Adobe Research, I planned and ran user interviews and evaluated prototypes with UX professionals to build a design framework informing future AI product strategy.